Medalyst (Hungary): Market differentiation by redesigning the "Finances" module
Medalyst is a platform for sports associations that consists of an admin web app, a mobile app for athletes, and a mobile app for coaches. Medalyst allows them to connect and communicate with each other, track their progress, manage their schedules, broadcast news, and manage the association's finances through the app.
Feedback from potential customers revealed that the Finances module needed improvement. (In its original state, in the Finances module associations could add a single membership fee and they could manually set it from unpaid to paid based on cash payments and bank transfers made by the athletes. Athletes could view their own finances in the app.)
Marketing differentiation is when a company crafts unique products and services to attract and retain customers. Market research revealed that Medalyst could differentiate from its competitors thus attract more customers by allowing associations to receive in-app payments (like monthly membership fees) through the app via bank card. The challenge was to redesign the module within a tight budget and cut the scope to essential features only, while still providing a high-quality user experience.
Market research revealed that Medalyst could differentiate from its competitors by allowing associations to receive in-app payments (like monthly membership fees) through the app via bank card.
As a product designer, Greta was tasked with redesigning the Finances module. To ensure the success of the project, she communicated with developers, stakeholders, customers, and the CTO to make sure that everyone was aligned on the project goals.
The team conducted user research to identify the essential features that users needed in the finances module. Based on this research, we narrowed the scope to three core features: in-app payment via card, payment tracking, and invoicing.
Based on research, we narrowed the scope to three core features: in-app payment via card, payment tracking, and invoicing.
Then Greta focused on redesigning these features to be more intuitive and user-friendly. They utilized a minimalist design approach that emphasized simplicity and ease of use. For instance, they created a dashboard that provided users with an overview of their finances, including invoices, payments, and expenses, all in one place.
Greta also made use of existing design components and templates to keep the redesign within a tight budget. Naturally, we utilized the platform's existing color scheme and typography to maintain consistency and brand recognition.
The redesigned finances module received positive feedback from users, who found it easier to navigate and use. The new features, including invoicing, payment tracking, and income/expense reporting, were easy to access and use, making it easier for users to manage their finances.
The redesign also helped differentiate Medalyst from its competitors on the market. The improved finances module became a selling point for the platform, attracting new customers and retaining existing ones.
The improved finances module became a selling point for the platform, attracting new customers and retaining existing ones.
Additionally, the team was able to cut costs and stay within a tight budget by utilizing existing design components and templates.
The redesign of the finances module was a success, despite the tight budget and scope reduction. The team was able to improve the user experience, increase the platform's revenue, and differentiate Medalyst from its competitors on the market. This case study highlights the importance of conducting user research, focusing on essential features, utilizing existing design components, and effective communication with stakeholders, customers, and developers to ensure a successful redesign project.